Only one in five NZers tune in to the Queen's Message

Submitted by LJ Holden on 31 December, 2012 - 10:03

The yearly centrepiece of the monarchy continues to underwhelm New Zealanders. The audience for the Queen's speech increased marginally from last year, by just 2%, to 457,650 views on December 25. This represents 12.8% of the adult population, a tiny increase of 0.3% of the adult population from last year when 12.5% of the adult population tuned in (the increase half of the population growth rate at 0.6%).


The view ship figures increased greatly from 2010 to 2011, largely because the message has been embedded into the One News broadcast, at 6:50pm.

Comments

Anonymous's picture
Submitted by Anonymous on 1 January, 2013 - 08:32.
You need to take into account the fact that many have a lot of other activities on Christmas Day and many are away from home. So an increase viewership of those able to watch the broadcast on live TV is just a factor of those able to see the live broadcast. What about those who caught it on all the increasingly popular outlets? Or those who were able to see the repeats ? Internet? The queen's message became more popular than the preceding news programme and it is amazing that traditional live tv broadcast saw an increase in viewership. If the traditional tv viewership grew by half the rate of general population growth...that is pretty good when you have to account the increase in popularity of other types of way of seeing the message. Let's see what will be the growth of viewership on the growth media such as internet. All those new tablets increasingly tune into internet news sites.
LJ Holden's picture
Submitted by LJ Holden on 1 January, 2013 - 09:53.
Statistically the sample of viewers is large enough to extrapolate the result to the general population (in any case 1 in 5 is 20%, which accounts for other media sources). The YouTube channel for the British Royals has the Queen's message sitting on 94k views. That's across the world, but probably mainly in the UK.
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