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Only one in five NZers tune in to the Queen's Message
The yearly centrepiece of the monarchy continues to underwhelm New Zealanders. The audience for the Queen's speech increased marginally from last year, by just 2%, to 457,650 views on December 25. This represents 12.8% of the adult population, a tiny increase of 0.3% of the adult population from last year when 12.5% of the adult population tuned in (the increase half of the population growth rate at 0.6%).
The view ship figures increased greatly from 2010 to 2011, largely because the message has been embedded into the One News broadcast, at 6:50pm.